The Greatest Guide To Johnnie Walker Blue Label Ultra
The Greatest Guide To Johnnie Walker Blue Label Ultra
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Inside our quest to the lightest bottle doable, we took our vision to a staff of specialist glassmakers. Exploring designs and glassblowing strategies to minimise glass use with no compromising durability.
This new, lightweight bottle can be a matter of exquisite natural beauty; but much more importantly, it demonstrates what is feasible In relation to lightweighting glass. We are going to continue on making use of these learnings throughout our selection, getting additional progressive strides as we glance to the future of Scotch.”
Johnnie Walker’s 5 years of investigation and improvement have intended that the expertise gained is staying applied over the range of Diageo merchandise.
At just 180g with no closure, the Johnnie Walker Blue Label Ultra bottle is made by adopting a test-and-find out design, building and exploring with no limitation and imagining what the way forward for light-weight luxurious packaging could bring.
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From peaty whisky to fruity whisky, lean on our skilled insights to discover the total wide range and character of different whisky flavours.
In conjunction with external glass makers, the manufacturer rethought all aspects of how the bottle is built, built and transported: from hand-blowing the glass, to utilizing a teardrop shape which, for The 1st time ever, meant reforming the long-lasting Johnnie Walker sq. bottle.
Johnnie Walker Blue Label Ultra could be the brand’s lightest 70cl Scotch whisky glass bottle thus far also to the most effective of your manufacturer’s information and investigate, the planet’s lightest 70cl Scotch whisky glass bottle2 . The check here design usually takes Daring strides and dares to experiment with a recognised paradigm of luxury.
Developed by way of a examination-and-understand model with external glass makers, this light-weight-weight bottle encompasses a handblown teardrop condition that reimagines Johnnie Walker's iconic square style, exemplifies the future of lightweight, and allows explore new possibilities for lighter, decrease carbon packaging alternate options.
“We didn’t really know what we were heading to be able to obtain when we got down to push the boundaries of luxurious, and the result is something which many claimed would not be doable.
Diageo has stated which the “Beforehand claimed ‘lightest pounds scotch whisky bottle’ was released by a British isles retailer and weighed all over 298 grams.”
The Johnnie Walker Blue Label Ulta in its cradle and box. Credit: Diageo Along with this, Diageo has announced that a royalty-totally free license on the patent might be available to anybody who wishes to affix Johnnie Walker in its mission. Lindley mentioned: “In lieu of maintain this new information near to our chest, we’re psyched to offer a royalty-absolutely free licence to our granted United kingdom patent to the globe.
Aroma: Deep waves of dried fruits, antique oak, and delicate smoke with whispers of dark chocolate and florals
“We’re in all probability about twelve months from those very first merchandise hitting the marketplace due to the lightweighting program.”
That is a a single-off bottle for now illustrating the art of your doable, like a style experiment and redefining light-weight as luxury. We're going to continue on to apply these learnings over the wider Diageo array.
Dr. Walker sought out liquids from distilleries including Oban, Brora and Royal Lochnagar, in addition to a variety of ghost whiskies, first designed in distilleries which have considering the fact that closed.
Johnnie Walker got down to advance the spirits marketplace by experimenting with lightweight glass for its luxurious whiskies, influenced with the pattern towards 'fragile' rather then 'significant' luxury. The end result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g without the closure.